It’s like Marky Mark and Kate Moss are back in sexy underwear, primping for the 21st Century!

BARE NECESSITIES has launched an online digital lookbook in celebration of CALVIN KLEIN‘s 30 years of iconic underwear, and it’s the hottest photo spread since MARKY MARK (MARK WAHLBERG) strutted his stuff for photographer HERB RITTS in 1992.

Bare Necessities Celebrates 30 Years of Calvin Klein Underwear with Tantalizing New Digital Lookbook. (PRNewsFoto/Bare Necessities)

BARE NECESSITIES has been very busy in the digital space this year, pushing the technology envelope with innovative digital catalogs featuring the sexiest models and brands in the lingerie industry in amazing photosets.

In this new effort, BARE NECESSITIES‘ hot photography and elegant design aesthetic are on full display, featuring hunky guys with chiseled abs and gorgeous women modeling fabulous underwear, bra and sleepwear styles, and edgy and seductive intimate fashion like only Calvin Klein can create.

The lookbook is interactive, featuring layers of lush video, bringing the sensational photography to life. You can check it out right now at http://www.barenecessities.com/CK.

Bare Essentials’ 30th Anniversary Calvin Klein Underwear LookBook

“Discuss designer underwear and fashion, and no brand is as emblematic as Calvin Klein,” said JAY DUNN, CHIEF MARKETING OFFICER FOR BARE NECESSITIES. “Mr. Klein once said his advertising was not intended to be provocative, it was intended to be exciting. Clearly, it was both, and we’ve attempted to capture that passion in our tribute to our friends at Calvin Klein.”

As part of this historic campaign, BARE NECESSITIES is offering FREE shipping on all Calvin Klein purchases through November 19^th, 2012, using the PROMO CODE X15OFF. BARE NECESSITIES carries over 300 styles by Calvin Klein in sleepwear, bras, hosiery, shapewear, and underwear.

BARE NECESSITIES is the largest online specialty retailer of women’s and men’s branded and designer intimate apparel and lingerie. Since 1998, BARE NECESSITIES has featured bras ranging from band size 28 to 56 and cup sizes AA to N, as well as a variety of other products up to a size 6X and 24W, including one of the best selections of shapewear, hosiery, swimwear, and shaping clothing for average, full-busted, and plus-size women. In February of 2012, BAREPLUS.COM (www.bareplus.com) was launched, providing a vast selection of intimate fashion exclusively for curvy women. BARE NECESSITIES features over 180 national and international brands such as Wolford, LA PERLA, BALI, CALVIN KLEIN, DKNY, HUE, UNDER ARMOUR, SPANX, SKINNYGIRL BY BETHENNY FRANKEL, CHANTELLE, WACOAL, HANKY PANKY, and many more!

Websites: http://www.barenecessities.com, http://www.bareplus.com.

Facebook: http://www.facebook.com/barenecessities, http://www.facebook.com/bareplus.

Twitter: http://www.twitter.com/barenecessities, http://www.twitter.com/bareplus.

Pinterest: http://pinterest.com/necessities, http://pinterest.com/bareplus.

SOURCE: BARE NECESSITIES
Web Site: http://www.barenecessities.com

BARE NECESSITIES (www.barenecessities.com) will host Fashion’s first LIVE webcast featuring bra fit experts, sexy models, real-time audience Q&A, and lots of special features (and a viewer-only secret deal) during BARE NECESSITIES’ BRA FIT WEBCAST, Live From New York City.

Bare Necessities’ Live Bra Fit Webcast Takes Over the Web January 16, 2013. (PRNewsFoto/Bare Necessities)

BARE NECESSITIES is the largest online specialty retailer of women’s and men’s branded and designer intimate apparel and lingerie. Since 1998, the company has featured bras ranging from band size 28 to 56 and cup sizes AA to N, as well as a variety of other products up to a size 6X and 24W, including one of the best selections of shapewear, hosiery, swimwear, and shaping clothing for average, full-busted, and plus-size women. In February of 2012, www.Bareplus.com was launched, providing a vast selection of intimate fashion exclusively for curvy women. Bare Necessities features over 180 national and international brands such as WOLFORD, LA PERLA, BALI, CALVIN KLEIN , DKNY, HUE, UNDER ARMOUR, SPANX, SKINNYGIRL BY BETHENNY FRANKEL, CHANTELLE, WACOAL, HANKY PANKY, and many more!This is a totally up-close and personal experience, conducted by the foremost bra fit expert in the industry, so if you ever really wondered how your bra should fit, then this live event is for you.

Featuring EVEDEN bra fit expert, FREDDY ZAPPE and ERIN MCLAUGHLIN from BARE NECESSITIES, you’ll learn how to measure yourself properly, how to find the perfect fitting bra, and how to know the difference between a very good bra and what to avoid.

BARE NECESSITIES is the leader in bras and finding the perfect fit is a passion and Eveden is renowned for their D+ bras and more, offering a whole family of brands, each with its own personality and fit for all shapes and sizes. FREDDY ZAPPE has conducted one-on-one fit sessions internationally for over 16 years, so viewers are in for a real treat during this live, streaming video event.

But this isn’t a TV show – you get to participate! During the show on JANUARY 16, 2013, at 7:00pm EST, viewers can submit questions via Twitter, Facebook, and live chat, and have a select number of them answered during the show.

Via Twitter, go to: www.twitter.com/barenecessities - hashtag #BAREFIT
Via Facebook, go to: www.facebook.com/barenecessities - hashtag #BAREFIT
Via Live Chat, go to: http://www.ustream.tv/barefit

To make sure you don’t miss out on the event, get an automated reminder at http://www.ustream.tv/barefit and clicking the “REMIND ME” button.

Websites: http://www.barenecessities.com, http://www.bareplus.com.
Facebook: http://www.facebook.com/barenecessities, http://www.facebook.com/bareplus.
Twitter: http://www.twitter.com/barenecessities, http://www.twitter.com/bareplus.
Pinterest: http://pinterest.com/necessities, http://pinterest.com/bareplus.

SOURCE: BARE NECESSITIES

http://www.barenecessities.com

FEATURING BRA-SIZED SWIM UP TO K CUP, PLUS-SIZE SWIM, MEN’S, AND EVERYTHING FOR YOUR SUMMER AT THE BEACH!

With spring just around the corner, what’s the big deal about swim and swimwear? Three words, ladies: BRA-SIZED SWIMSUITS. If you are looking to feel great—and look great—on the beach or by the pool, you want to immediately find the perfect swimsuit with the perfect fit. BARE NECESSITIES also offers shaping swimwear to tuck and smooth everything out so you can look fab sitting poolside.

Bare Necessities’ “Swim Central” is the newest (and) Hottest Swimsuit Destination on the Web! Featuring Bra-Sized Swim up to K Cup, Plus-Size Swim, Men’s, and everything for your summer at the beach!. (PRNewsFoto/Bare Necessities)

BARE NECESSITIES (www.barenecessities.com) is the largest online specialty retailer of women’s and men’s branded and designer intimate apparel and lingerie. BARE NECESSITIES features over 180 national and international brands such as WOLFORD, LA PERLA, BALI, CALVIN KLEIN, DKNY, HUE, UNDER ARMOUR, SPANX, SKINNYGIRL BY BETHENNY FRANKEL, CHANTELLE, WACOAL, HANKY PANKY, and many more! Since 1998, BARE NECESSITIES has featured bras ranging from band size 28 to 56 and cup sizes AA to N, as well as a variety of other products up to a size 6X and 24W, including one of the best selections of shapewear, hosiery, swimwear, and shaping clothing for average, full-busted, and plus-size women.

To get you started on the road to poolside fulfillment, on January 16^th, Bare Necessities launched a new online portal, “SWIM CENTRAL”. BARE NECESSITIES has more bra-sized swim options than anybody else – and you will not find this ocean of sizes, fashion, and world-class brands at the local mall.

Bikini’s, tankini’s and one-pieces have never been so wide-ranging, and are not your typical “itsy bitsy yellow polka dot bikini” that offers no fashion and no support. BARE NECESSITIES‘ swimwear rocks from the absolute best brands in the industry; and you’ll look and feel your absolute best every time. You will definitely turn heads while you’re basking in the sun!

Launched in February of 2012, BAREPLUS.COM BY BARE NECESSITIES (www.bareplus.com) is a curvy girl’s best friend, and particularly in bra-sized swim, in sizes up to 24W in designs and fashion you will love. To supplement the perfect day at the beach, check out the cover ups and comfy flip flops by HAVAIANAS, TKEES and UGG AUSTRALIA.

Men have a new go-to buddy as well. Bare Necessities has a wide selection of best-selling board shorts and swim trunks by brands such as HURLEY, HUGO BOSS, RIP CURL and SPEEDO.

Plus, the website is offering FREE SHIPPING on all full priced swimwear. Beat the rush, and get your swim on before the waves start calling, and Bare Necessities pays the freight.

Websites: http://www.barenecessities.com, http://www.bareplus.com.
Facebook: http://www.facebook.com/barenecessities, http://www.facebook.com/bareplus.
Twitter: http://www.twitter.com/barenecessities, http://www.twitter.com/bareplus.
Pinterest: http://pinterest.com/necessities, http://pinterest.com/bareplus

SOURCE: BARE NECESSITIES

http://www.barenecessities.com

ANGELS & ARTISTS VIDEO SERIES CONTINUES WITH JUSTIN BIEBER, PLUS MORE SEXY SWIM VIDEOS

Just in time for President’s Day Weekend, VICTORIA’S SECRET launches their second swim catalogue of the sizzling 2013 season. The latest swim catalogue offers a wide assortment of options for the sexy jet-setter — from itty-bitty bikinis to mix-and-match options. You can also create the perfect bikini by mixing-and-matching 5 hot tops and 5 cute bottoms using the BEACH SEXY BIKINI MIXER tool on www.VictoriasSecret.com.

Victoria’s Secret Releases New Swim 2013 Catalogue. (PRNewsFoto/Victoria’s Secret)

Angel ERIN HEATHERTON appears on the swim catalogue cover wearing the new FABULOUS PUSH-UP BIKINI. Erin wears a paisley print FABULOUS PUSH-UP BIKINI on the swim catalogue cover, the newest silhouette of the season that provides all the sexy cleavage and comfort of the FABULOUS BY VICTORIA’S SECRET BRA in a bikini top. Shot by BEN WATTS on the sunny beaches of Tulum, Mexico, the new catalogue offers the hottest swimsuits for the sexiest beach party under the sun and hits mailboxes nationwide today.

Behati Prinsloo in Beach Sexy Jeweled Bikini (Courtesy of Victoria’s Secret)

Karlie Koss in a ruffle one piece Swimsuit (Courtesy of Victoria’s Secret)

Candice Swanepoel in a Forever Sexy Halter top Bikini (Courtesy of Victoria’s Secret)

The world’s hottest musical artists continue to provide the soundtrack for the sexiest swim videos ever! The ANGELS & ARTISTS VIDEO SERIES reveals its 3^rd video, “Bieber, Beats, Bikinis & Beaches“, featuring music by global sensation JUSTIN BIEBER, and footage of VS Supermodels wearing some the hottest suits from the BEACH SEXY SWIM COLLECTION. Visit the “Angels & Artists” tab at www.VictoriasSecret.com/VSswim to watch all of the sexy musical collaborations.

Magdalena Frackowiak in a print bandeau Bikini (Courtesy of Victoria’s Secret)

Gracie Carvalho in a triangle bikini (Courtesy of Victoria’s secret)

Barbara Palvin in a Chevron print Bandeau Bikini (Courtesy of Victoria’s Secret)

Victoria’s Secret is also launching two additional swim videos today showcasing the new FABULOUS PUSH-UP BIKINI and BEACH SEXY BIKINI MIXER collection. “Meet the Fabulous Bikini” features sexy footage of Angel BEHATI PRINSLOO wearing the new, flirty Fabulous silhouette. Behati returns alongside Supermodels CANDICE SWANEPOEL and ELYSE TAYLOR to show how to mix-and-match the ultimate bikini in the playful, retro-inspired “Beach Sexy Bikini Mixer” video.

The 2013 swim collection is available at www.VictoriasSecret.com, in the Victoria’s Secret Catalogue, select Victoria’s Secret stores in the United States, Canada and the United Kingdom, and on the Victoria’s Secret All Access iPad and iPhone apps.

Below are links all the new must-see swim videos:
“Bieber, Beats, Bikinis & Beaches“
URL: http://youtu.be/k4xIcpy404I

“Meet the Fabulous Bikini“
URL: http://youtu.be/1wu9pMm16H0

“Beach Sexy Bikini Mixer“
URL:http://youtu.be/cul5Hc1FLHI

With Wedding Season about to get into high gear in a couple of months, VICTORIA’S SECRET recently launched its 2013 VICTORIA’S SECRET BRIDAL LINGERIE COLLECTION lookbook featuring Angel MIRANDA KERR posing in (nearly) all white lingerie looks of delicate lace, flirty ruffles and sexy cuts. The spring bride may not wear these pieces for too long on her wedding night but she will sure look beautiful in them to the lucky groom. The collection is available at Victoria’s Secret stores and online at www.victoriassecret.com.

MIRANDA KERR IS A SEXY BRIDE FOR THE VICTORIA’S SECRET BRIDAL LINGERIE COLLECTION (www.victoriassecret.com)

MIRANDA KERR IS A SEXY BRIDE FOR THE VICTORIA’S SECRET BRIDAL LINGERIE COLLECTION

MIRANDA KERR IS A SEXY BRIDE FOR THE VICTORIA’S SECRET BRIDAL LINGERIE COLLECTION

MIRANDA KERR IS A SEXY BRIDE FOR THE VICTORIA’S SECRET BRIDAL LINGERIE COLLECTION

MIRANDA KERR IS A SEXY BRIDE FOR THE VICTORIA’S SECRET BRIDAL LINGERIE COLLECTION

EVA HERZIGOVA GETS NAKED FOR BRIAN ATWOOD SPRING 2013 CAMPAIGN BY MERT & MARCUS

Forever glamorous, model EVA HERZIGOVA star in the SPRING 2013 CAMPAIGN from shoe designer BRIAN ATWOOD posing in poolside images in nothing else but the season’s flashy heels. Photographed by MERT & MARCUS with creative direction by GIOVANNI BIANCO, This is the sophomore campaign from Atwood, who also opened his first free-standing shoe boutique late last year. Besides, much like KATE MOSS, Eva Herzigova ALWAYS looks incredible, naked or clothed! The campaign can be seen in the March 2013 Issue of Vogue and other fashion magazines.

EVA HERZIGOVA GETS NAKED FOR BRIAN ATWOOD SPRING 2013 CAMPAIGN BY MERT & MARCUS

EVA HERZIGOVA GETS NAKED FOR BRIAN ATWOOD SPRING 2013 CAMPAIGN BY MERT & MARCUS

HILARY RHODA TAKES TO PALM SPRINGS FOR REBECCA MINKOFF SPRING/SUMMER 2013 CAMPAIGN

HILARY RHODA star in the REBECCA MINKOFF SPRING 2013 CAMPAIGN, which was shot in Palm Springs, California by SANTIAGO & MAURICIO. The statuesque American beauty poses outdoors wearing Minkoff’s tropical prints infused with faded and saturated hues inspired by the photos of SLIM AARONS. Simply Stunning! The campaign can be seen in the March 2013 Issue of Vogue and other fashion magazines.

Hilary Rhoda Takes To Palm Springs For Rebecca Minkoff Spring/Summer 2013 Campaign

Hilary Rhoda Takes To Palm Springs For Rebecca Minkoff Spring/Summer 2013 Campaign

Hilary Rhoda Takes To Palm Springs For Rebecca Minkoff Spring/Summer 2013 Campaign

KARLIE KLOSS AND CLÉMENT CHABERNAUD ARE THE ESSENCE OF UNCONVENTIONAL CHIC FOR LACOSTE’S SPRING/SUMMER 2013 CAMPAIGN

The venerable French sportswear brand LACOSTE celebrates its 80th anniversary this year, and they enlisted my favorite model, KARLIE KLOSS and French male model CLÉMENT CHABERNAUD to front its 2013 Spring/Summer Advertisements. Shot inside Lacoste’s signature grey studio, the campaign for men is focused on the practical appeal of polo shirts, without forgetting their fashionable allure. On the women’s side, Miss Kloss managed to illuminate the vibrancy of the clothing I first saw last September at Lincoln Center, giving them new life. But then again, she gives new life and vibrancy to everything she wears. The campaign can be seen in the March 2013 Issue of Vogue and other fashion magazines.

SUPERMODELS MIRANDA KERR AND BEHATI PRINSLOO CELEBRATE THE NEW FABULOUS BY VICTORIA’S SECRET COLLECTION OF BRAS, BIKINIS AND FRAGRANCE

THE FABULOUS PUSH-UP BIKINI IS THIS SPRING’S FLIRTIEST SWIM SILHOUETTE

Fabulous by Victoria’s Secret 2013 – Candice Swanepoel in Fabulous Demi-Bra & Panty (Courtesy: Victoria’s Secret) 

MIRANDA KERR and BEHATI PRINSLOO celebrated the new FABULOUS BY VICTORIA’S SECRET collection of bras, bikinis and fragrance yesterday at Victoria’s Secret Herald Square in New York City. The collection features super-soft, super-sexy bras now available in new styles, spring colors and expanded sizes ranging from 32A to 38DDD. Available in a push-up, demi, multi-way and full coverage, this bra is ideal for everyday and any occasion. Plus, the sexy cleavage and comfort of the FABULOUS BY VICTORIA’S SECRET bra is also now available in a bikini top.

Fabulous by Victoria’s Secret 2013 – Lily Aldridge in a Fabulous Multi-Way Bra (Courtesy: Victoria’s Secret)

In conjunction with the launch, the line also includes the newest fragrance, FABULOUS BY VICTORIA’S SECRET, inspired by the over-the-top glamour and youthful femininity of our best-selling FABULOUS BRA. This freshly vibrant new fragrance contains Juicy Currant, Osmanthus Blossom and Pink Freesia, resulting in fluffy florals combined with weightless fruits and a base of whipped warmth. It’s not overpoweringly feminine and formulated to well with a wide range of women’s body chemistry.

Supermodels Miranda Kerr and Behati Prinsloohosted the launch of the New Fabulous by Victoria’s Secret Collection at Victoria’s Secret Herald Square NYC. (PRNewsFoto/Victoria’s Secret)

Fabulous by Victoria’s Secret 2013 – Miranda Kerr in a Fabulous Multi-Way Bra (with Gift with Purchase Bag) (Courtesy: Victoria’s Secret)

Life is Fabulous!: Fabulous by Victoria’s Secret Eau de Parfum poster ad (Courtesy: Victoria’s Secret)

The VICTORIA’S SECRET FABULOUS FRAGRANCE COLLECTION includes an EAU DE PARFUM (1.7 oz. $49/3.4 oz. $65), BEYOND SMOOTH FRAGRANCE BODY LOTION (8.4 oz. $20), Beyond Glamorous Fragrance Mist (8.4 Oz. $25) and BEYOND SOFT SOUFFLÉ CREAM (7 oz. $30).

Fabulous by Victoria’s Secret: Beyond Glamorous Fragrance Mist (8.4 Oz. $25) (Courtesy: Victoria’s Secret)

The Fabulous by Victoria’s Secret collections of bras, bikinis and fragrance is available in Victoria’s Secret Stores, the Catalogue and at www.VictoriasSecret.com.

TWITTER: @VictoriasSecret also invites you to tweet with, #TheFabLife and #VSHeraldSquare
FACEBOOK:  Facebook.com/VictoriasSecret

VIDEO: Fabulous Behind-the-scenes with Miranda Kerr, Karlie Kloss and Lily Aldridge: “http://www.youtube.com/embed/_HnIo_fwrgE“

LANE BRYANT’S MANHATTAN FLAGSHIP STORE JOINS HARLEM AND BROOKLYN LOCATIONS IN NEW YORK CITY

LANE BRYANT, the nation’s leading women’s specialty plus apparel retailer for nearly 110 years, announced the opening of its new 7,835 square-foot flagship store in New York City. The store, opened March 1 on Manhattan’s 34^th Street, near the famous Herald Square, and customers will experience a new look consistent with the recent re-branding efforts offering Fashion for every day. Style just for you.

Lane Bryant’s 34th Street Flagship Store in NYC. (PRNewsFoto/Lane Bryant)

Lane Bryant’s flagship store is located at 225 WEST 34^TH STREET, NEW YORK, NY 10001, between 7^TH AND 8^TH AVENUES. Hours of operation will be Monday-Saturday from 9:00 a.m. to 10:00 p.m. and Sunday from 10:00 a.m. to 8:00 p.m. The store can be contacted at 646.216.5456.

“With our new flagship store we continue to offer a fashionable and innovative shopping experience to our customers in New York,” explained LIZ CRYSTAL, CHIEF MARKETING OFFICER at Lane Bryant. “Lane Bryant is thrilled to call New York City home for our Flagship Store, in addition to our current Brooklyn location and our newly remodeled Harlem location. The hustle and bustle of the city is energizing and inspiring, and 34th Street is the perfect place to showcase the Lane Bryant and Cacique® brands.”

CEO Linda Heasley at the ribbon cutting for the new Lane Bryant 34th Street Flagship Store. (PRNewsFoto/Lane Bryant)

Not only will shoppers enjoy an updated, modern and fresh look of the brand, complete with new mannequin styles, but they will also experience unique touches such as customization of their fitting room experience via in room lighting adjustments. All fitting rooms are complete with an adjustable light source on the mirrors noted as office, daylight and evening. New imagery and design will also be prominent throughout the store, showcasing beautiful shots of models in Lane Bryant and Cacique merchandise, plus new fixtures that allow for high-impact merchandise displays that are easy to shop.

The Flagship Store will also feature a grand staircase, where customers will be able to walk up to the upper level. This second floor balcony will feature Cacique’s full assortment of intimate apparel, sexy intimates, and sleepwear, which are exclusive to the Lane Bryant brand, and are designed to make the Lane Bryant customer feel sexy, pretty and happy. The second floor will also be accessible via an escalator and an elevator.

To celebrate the launch of the Lane Bryant Flagship store, shoppers will find Lane Bryant’s signature classic and trend-driven looks along with vignettes dedicated to denim, Lane Bryant’s exclusive line of activewear, LB ACTIVE, and the Lane Bryant exclusive footwear line, LB KICKS. The new flagship store will also feature Lane Bryant’s LANE COLLECTION, a runway-inspired line that is sophisticated, elegant, and timeless.

In addition to offering CACIQUE, SPORTSWEAR and the LANE COLLECTION, the Manhattan/New York City flagship store will also offer additional exclusive items, which will only be available at the Flagship location.

LANE BRYANT^® fashions are available nationwide at its 805 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of ASCENA RETAIL GROUP, INC. (Nasdaq: ASNA). Please visit www.lanebryant.com and www.cacique.com for store locations and the latest fashion trend information. Learn more about Lane Bryant by visiting www.lanebryant.com.

VICTORIA’S SECRET LIVE! Spring 2013 will broadcast on VS All Access on www.VictoriasSecret.com Tuesday, April 16th (9:00-10:00 PM, ET).  To introduce the sexiest trends of the Spring season, world-famous Angels Adriana Lima, Candice Swanepoel, Erin Heatherton and Lily Aldridge will be live that night in studio.  The live show will also include a musical performance from band St. Lucia, special guests Estee Stanley and Mary Helen Bowers, interviews with the Supermodels and a spring makeover.

“VICTORIA’S SECRET LIVE! Spring 2013″ Tuesday, April 16th on VS All Access. (PRNewsFoto/Victoria’s Secret)

The Dream Angels Collection of bras and fragrances will also debut April 16th. The new Dream Angels bras are available in Push-Up, Demi, Muilt-way and Unlined Demi. The Dream Angels bra collection provides plenty of softness with perfect coverage, the beautiful lace options are featured in colors such as bright pink, blue, floral print and more. (Photo provided by Victoria’s Secret)

New this Spring Season, the Dream Angels Collection of bras and fragrances will also debut April 16th. The soft and romantic collection is now available in 32A-38DDD; the new Dream Angels bras are available in Push-Up, Demi, Muilt-way and Unlined Demi. The Dream Angels Bra Collection provides plenty of softness with perfect coverage, the beautiful lace options are featured in colors such as bright pink, blue, floral print and more.

The Dream Angels Collection of bras and fragrances will also debut April 16th. The new Dream Angels bras are available in Push-Up, Demi, Muilt-way and Unlined Demi. The Dream Angels bra collection provides plenty of softness with perfect coverage, the beautiful lace options are featured in colors such as bright pink, blue, floral print and more. (Photo provided by Victoria’s Secret)

PUSH-UP: All the lift an Angel needs.
DEMI: Sexy lower cut shows more skin.
PERFECT COVERAGE: Lightly lined with a little extra coverage.
MULTI-WAY: The bra in every Angel’s lingerie drawer.
UNLINED DEMI: So romantic… made just for an Angel!.
COLORS: Bright Pink, Blue, Floral Print and more! PRICING: $48 and up.

The Dream Angles Fragrance Collection also makes a sexy new statement this spring. Victoria’s Secret will add two new sister scents to the number one fragrance, Dream Angels Heavenly. The award-winning collection debuts a fresh new look and features two new scents–Dream Angels Kiss and Dream Angels Blush. Dream Angels Kiss is vibrant and flirtatious with pretty Pink Petals and Crisp Mint Leaf; Dream Angels Blush is more romantic with lush florals and seductive fruits.

THE COLLECTION:
EAU DE PARFUM: 4.2 oz. $65 (Heavenly only) / 2.5 oz. $55 / 1 oz. $45
ANGEL MIST: A touch of angelic scent. 8.4 oz. $25
ANGEL TOUCH LOTION: Hydrating lotion nourishes and silkens as it leaves skin scented. 6.7 oz. $20
ANGEL WASH: Luxurious wash leaves skin gently cleansed and scented. 7.6 oz. (Heavenly only) $15
NEW! ANGEL LUXE CREAM-OIL: Rich cream transforms into a silky oil on contact, nourishing as it leaves skin scented. 6.7 oz $25

DREAM ANGELS KISS EAU DE PARFUM

With April being the month of Angels, Victoria’s Secret will also be launching the NEW Angel Credit Card that will hit mailboxes this month. For the first time, there are three levels of Angel Cards: Angel, Angel VIP and the Angel Forever Card. Each card has different levels of benefits and rewards based on points earned.

Don’t miss VICTORIA’S SECRET LIVE! on Tuesday, April 16th on VS All Access on VictoriasSecret.com at 9:00 PM ET.

VS Facebook: http://www.facebook.com/victoriassecret

VS Twitter: http://twitter.com/#!/VictoriasSecret with #VSAngelsLive

VS Website:http://www.victoriassecret.com

This Fall 2013, Triumph, the world’s foremost international lingerie and shapewear company, is making its debut within the United States, as a new phase in their path of international expansion. Since 1886, Triumph has been instrumental in shaping the female silhouette, blending innovative technologies with bespoke craftsmanship in intimates and shapewear throughout the world. As a global leader in lingerie and shape wear design, Triumph will continue to strive for the best, with all the dedication and passion for quality that the US customer deserves and rightfully expects.

Triumph FW13 Collection: Amourette Spotlight. (PRNewsFoto/Triumph)

Starting from humble roots, Triumph has grown from an operation with six seamstresses producing handmade corsetry in a small barn in Wuerttemburg, Germany to being one of the leaders of the international lingerie and shape wear business.  Nowadays, a high tech operation with close to 50 subsidiaries serving 120 markets and employing over 35,000 people worldwide, these makers of lingerie use innovative technologies to test the boundaries of what is possible, combining art and science, passion and love for detail to make and market, what is, quintessentially, still a handmade garment.

“Our tradition has always been innovation and our history is one of progress,” says Markus Spiesshofer, CEO, Managing Partner and one of the members of the founding families. “Introducing ourselves to the discerning American consumer and treating her to the perfect cutting edge designs, impeccable fit and excelling quality of our lines is a natural further development in making our brand available and accessible to women around the globe.”

Furthermore, the company is still firmly in the hands of the two founding families, holding on to the core principles of constant improvement and evolution, as it continually strives to empower the women who wear their styles to feel their confidently beautiful selves.

Recognized as “The Maker of Lingerie“, Triumph makes a variety of the most iconic and successful selling bra collections of all time. After 127 years in the business, Triumph continues to make its mark in lingerie history, with unrivalled pioneering spirit, quest for new ideas, manufacturing precision and stringent quality control; and its track record of patent applications regularly places the company at the top of its game, showing impressive evidence of their innovative strengths. Having fulfilled a multitude of different consumer desires and requirements around the globe, Triumph is bringing the same sensual understanding of individual personalities and styles to the US. Globally known for impeccable fit and product quality. Triumph prides themselves on their dedication to the advancement of technologies and materials found within each season and collection.

The summer will be hot at CURVExpo. CURVENY New York will take place on August 4, 5, and 6 at the Javits Center North while CURVENV Las Vegas will stick to its highly-efficient, cost-saving two-day format on August 19 & 20 at the Venetian, a fashion hub that keeps expanding with new shows this season. For the first time this year, both shows coincide respectively with the New York Lingerie and Swimwear Market and the Las Vegas Fashion Weeks. The New York Market Week is a magnet for major retailers from all over the US and Canada; Las Vegas in turn attracts fashion buyers not only from the West Coast and Canada, but also from South America and overseas. The Spring/Summer 2014 collections will celebrate the season with a strong swimwear presence, exciting emerging designers and lastly, a sizeable men’s segment.

The season’s focus, designer swimwear, will stand out with leading brands as well as new collections presented by talented young designers. Specialty stores will discover or revisit designer brands such as: Luli Fama, L*Space, Agua Bendita, Vitamin A, Sauipe, Pain de Sucre, Sorella Swim, Eberjey, DKNY, Juicy Couture, Nanette Lepore, Trina Turk, La Blanca, 2Bamboo, Coco Countours, Coco Rave, Coco Reef, Vince Camuto, Carmen Marc, Valvo, Marc by Marc Jacobs, Michael Kors, TYR Huntington Beach… all known for their perfect fit, fabrics and foremost, their strong fashion appeal.

Men’s collections represent an asset for specialty retailers seeking to expand their current selection and meet consumer’s needs. Pull-In, Saxx Underwear, Wood Underwear, Bia Boro, Jor Underwear, Sex Underwear and Aubade are a few of the brands present both at CURVENY New York and CURVENV Las Vegas.

Young designers get especially pampered at CURVExpo with a brand new, open space called the “Gallery” where their collections will occupy center stage: Kisskill, Anais B., Body Hush, Donna Reis, Mirame Swim, Sokoloff, among others, will make their grand entrance this season. The creativity and comfort level make these brands perfect for retailers in search of novelty and fashion-forward lines.

In addition to the traditional roster of stellar brands, more than 60 new domestic and international brands will make their entrance at the shows in New York and Las Vegas. They are: Charmante, Dolores Cortes, Fortnight Lingerie, Invisibra, Kibys, Lionella, Nichole de Carle, Peixoto, Sunday Intimates to name a few.

CURVExpo’s marketplace with varied and unique offerings attracts top buyers from the best specialty stores, online stores and department stores in North America who all appreciate the perks and flexibility offered to optimize their shopping experience. To this effect, two new programs have been put in place: The New Account Program and the VIP Program.

The New Account Program works as follows: Every time a buyer opens a new account at the show with a new brand to be added to his/her existing lines, his/her name will be entered in a sweepstakes. The more new accounts the better chance to go to Paris, or win travel gifts such as luggage, hotel nights and other surprises.

Based on the success of the VIP program in Las Vegas and its impact of the pre-registrations levels, Iit was decided to introduce it in New York this season. Swimwear buyers will join the ranks of top intimate apparel buyers, men’s stores and resorts and will be rewarded with complimentary spa services, VIP lounge access and other exclusive services.

With these two programs, it’s continued marketing push and ongoing presence thru the social media, CURVExpo renews its commitment to brands and buyers in a win-win environment conducive to more and better business. CURVExpo has become the one-stop shopping experience for everything intimates and swimwear in North America. For more information, please visit www.curvexpo.com or via email at  info@curvexpo.com.

More than 2,270 participants from across the globe will gather in Times Square for the record-breaking attempt

In celebration of the 11th Annual National Underwear Day® , on August 5, 2013 from 5 p.m. to 7:30 p.m.,

Freshpair, Inc. logo. (PRNewsFoto/Freshpair)

thousands are set to gather in Times Square for an attempt to break the Guinness World Records® title for “Largest Gathering of People In Underwear.” Event host Freshpair.com, creator of National Underwear Day® , and Clear Channel Media and Entertainment New York’s Z100, New York’s hit music station, aim to promote self-confidence and celebrate body image on the world’s biggest stage. Freshpair is thrilled to be partnering with many of their top underwear brands for this year’s National Underwear Day® including Papi, Diesel, and Wacoal.

Freshpair is the largest online retailer of men’s underwear and a leading online retailer of women’s intimates and has been on the industry’s cutting edge since the company was founded in 2000. With its proprietary At Home Bra Fitting and subscription services, Freshpair carries thousands of styles from more than 100 brands, matched with exceptional advice and excellent customer care.

“At Freshpair, it’s our mission to help people feel more confident in their underwear,” said Matthew Butlein, President of Freshpair. “For the 11th anniversary of National Underwear Day® , we wanted to send a big message. Join us on August 5 th to break a Guinness World Records achievement and help show the world what confidence looks like. If just one person is inspired to be more confident in their own skin then we’ve done our job.”

National Underwear Day® was created on August 5, 2003 to create awareness with the hope of inspiring confidence in everyone, regardless of shape or size. This year’s event is focused even more on body awareness and empowers participants to be comfortable in the skin they are in. For National Underwear Day® updates, please follow @Freshpair, #NUD2013 and/or visit www.NationalUnderwearDay.com

Z100′s Greg T will host and DJ the celebration in Times Square between 5 p.m. and 7:30 p.m. EST. and will announce the winner of Freshpair’s Twitter contest. The event is free and open to the public.

“I’m excited to help inspire positive body image in the New York City community,” said Greg T, on-air personality for Z100, Clear Channel Media and Entertainment New York. “We are proud to be a part of this event and I look forward to breaking a world record in just my underwear.”

Product Images provided by The Forever Group

Other Images photographed by Phillip D. Johnson/www.fashionpluslifestyle.wordpress.com

Not quite under the radar at CurvExpo New York 2013 Lingerie and Swim Trade Show at the Javits Center (but still very much a presence just the same), the Forever Group, (a privately held, Canadian company, founded 25 years ago, that prides itself on its entrepreneurial spirit and its commitment to quality and whose products can be found in Department Stores, and Independent Stores across Canada, US Europe and Asia) was there to remind us all that we live in a world where not all fabrics are on equal footing and using Tide or Gain as a one-size-fits-all laundry detergent solution simply won’t cut it anymore. Garments are more complex nowadays, what with most being a mixture of two or more fabrics in, more often than not, a not-found-in-nature combination (neoprene and leather, leather with everything (seriously!), bonded fabrics, cashmere, cashmere and angora (as Michael Kors put it, Cashgora), cotton and silk, jacquard and chiffon, lycra and everything). Therefore, to extend the life of those yoga pants, your favorite swimsuit, sweater, silk top or expensive Wolford hosiery, specialization in fabric care is needed and necessary.

The Forever Group®, with its extensive collection of washes, must-have accessories for the modern laundry room (and FashionFit Solutions), has a secret weapon in the fight to keep your garments looking their best: A pure citric base formula that breaks down dirt instead of fibers and rinses so clean that everything looks new longer, with its gentle wash that have attracted a cadre of devoted users around the world. With a commitment to gentle, effective cleaning, The Forever Group products are formulated with eco-friendly, plant-based, biodegradable cleansers and naturally derived essential oils; free of parabens, phthalates, SLES and dyes; and never tested on animals.

The company now offers a niche collection of specialty fashion washes and laundry accessories that have become a growth category in the retail fashion channel. Designed to gently protect your favorite fashion investments, these gentle washes complement everything in your store – from the little black dress to the latest lacey number.

The Mothership of the product line, so to speak, the Lasting Care Gentle Wash products makes washing your regular clothing a veritable dream. Available in powder or liquid, both are formulated for high efficiency machines with more active ingredients than in most other detergents. The 100% MERINO WOOL DRYER BALLS ($24.95 for 3 wool balls, www.FashionCareCo.com) are a safe and gentle alternative to traditional fabric softeners and chemical dryer sheets. Handmade in Canada from 100% Merino wool, these solid wool balls create a humid drying atmosphere to reduce wrinkles and soften clothes; save energy by reducing drying time; are safe for people with sensitive skin; and are more gentle on fabrics in the dryer than plastic dryer balls.

Fashion Care 100% Wool Dryer Balls

Fashion Care 100% Wool Dryer Balls

Lasting Care Gentle Care Supersize Pouch with Gentle Care Tin

Lasting Care Scented Gentle Wash Large Powder, Travel Size Powder, and Large Liquid

Washing machines can do serious damage to your delicates, so a much talked-about accessory at CurvExpo New York was the Bra Bather, available in Size A-C cup and D+ cups. Fine bras are major investments to most women, so the Bra Bather, a sturdy mesh zippered round container, protects bras and keep them looking newer longer. The unique mesh

Lasting Care Bra Bather

design of the Gentle Wash Bag prevents snags and stretching and maximizes water flow for a thorough cleansing of La Perlas you are so very fond of. Bothered by stubborn deodorant marks? Buff them away with the Lasting Care Fabric Buffer. Ideal for home or on-the-go, the buffer ensures that your clothes always look its best and you your freshest.

The new Niche Wash Collection incorporates natural and biodegradable ingredients borrowed from the personal care and hair care industry in developing three new fashion washes for specialty fabrics that require unique care. A collection of three specialty Fashion Washes formulated for the unique textiles used in swimwear, hosiery and Yoga & active wear, the Niche Wash Collection incorporates additives (cotton and silk extracts) that cleanse and condition the fabric fibers.

The SPLASH SWIM WEAR WASH ($9.95)| is specially formulated to neutralize chlorine and salt left in swimwear. Gentle plant-based cleansers remove fiber-damaging sunscreens, suntan lotions, body oils, and chlorine smell while preserving the color and elasticity of the garment.

The FRESH YOGA & FITNESS WEAR WASH ($9.95) is specially designed with natural cotton extract to remove odor-causing bacteria from yoga and fitness wear while keeping fibers residue-free and maintaining fabric moisture-wicking. If you are a dedicated exercise fan and value comfort in your workout gear, then this is the wash for you. (After all, stale sweat is so unattractive!)

Fashion Care Strut Hosiery Wash (Photo Credit – Phillip Johnson-www.fashionpluslifestyle.wordpress.com)

Fashion Care Splash Swimwear Wash (Photo Credit – Phillip Johnson-www.fashionpluslifestyle.wordpress.com)

Fashion Care Fresh Yoga & Fitness Wear Wash (Photo Credit – Phillip Johnson-www.fashionpluslifestyle.wordpress.com)

Tired of buying cheap pantyhose but afraid of investing money in a more expensive brand because you feel that you’re two steps away from an accident with a stray nail? Then STRUT HOSIERY WEAR WASH ($9.95) is coming to your rescue. Formulated with silk extracts, STRUT HOSIERY WEAR WASH cleans and conditions hosiery fibers, softening hosiery and relaxing the elasticity to resist runs and tears.

Fashion Solutions Body Tape and HemTape (Photo Credit – Phillip Johnson-www.fashionpluslifestyle.wordpress.com)

Remember when Jennifer Lopez shocked the world with her Versace less-than-nothing Red Carpet gown? Was I the only one who thought she was a wardrobe malfunction waiting to happen? We all wondered how the dress stayed on and soon found out her secret: Double-Sided Body Tape. The Fashion Essentials Body Tape is a 3M medical-grade tape that securely and instantly holds clothing in place and is ideal for fabric-to-skin fashion fixes. When you are confronted with a ripped hem at the worse possible moment (say, on your way out the door to your cousin’s wedding?), the super-strong HemTape is a godsend. It’s great for fast fixes as well as more permanent mishaps.

All these products are available online at www.FashionCareCo.com.

The Perfect Green Solution to Washing Swimwear and So Much More

With all the technological advances made in the production of swimwear, maintaining shape and form is still a priority for consumers who don’t want their fitted swimsuit to go droopy once it’s been worn and washed a few times. A real solution to this problem is to hand wash in Eucalan, an eco-friendly, non-toxic product that has a natural lanolin-enriched formula containing no bleach, harmful phosphates or petro-chemicals, and comes packaged in a recyclable and biodegradable hdpe plastic bottle. Good for top and front-loading washing machines, Eucalan’s

unique ‘no-rinse’ benefit allows the user to cut down dramatically on water and energy consumption, so it’s a win-win situation for the environment as well as the consumer. The company made quite a showing at the recent CURVExpo New York 2013 Lingerie-Swim-Men’s Show held at Javits Center North August 4-6, 2013.

So what’s really so special about Eucalan? As a starter, the company is run by all women – a definite asset when it comes to knowing everything there is to know about laundry. The driving force behind the company is Mary Ellen Edgar who started the company in 1989. This dynamic and insightful CEO was ahead of world-wide environmental consciousness in that she recognized that the way of the future would be eco-friendly consumer products.

The story of Eucalan and Mary Ellen is an inspiring one. Her venture into the world of alternative laundry products all started with a visit to a friend in Australia who gave her a Ministry of Agriculture home remedy for a no-rinse laundry product for woolens. Living in the country and accustomed to economizing with well water and a septic tank, Ms Edgar tested the formula herself and was amazed at the results: her best red and white Argyle wool sweater washed up beautifully and she saved time, water and energy because of the no-rinse benefit of the formula.

Encouraged and enthusiastic, Ms Edgar proceeded to go to the next level and produced the new product on a commercial basis. The derivative of the company name, ‘Eucalan’, is the combination of two of the prominent ingredients from the original product formula — eucalyptus and lanolin. The eucalyptus scented product is still available along with recently launched sweet-smelling lavender (which like eucalyptus has moth-inhibiting qualities) and grapefruit, which has natural disinfectant properties.  There is also a non-scented option for people with scent sensitivities.

In addition to its ecological value, the practical significance of Eucalan is that it can be used in both front and top-loading washing machines as well as in a basin for hand-washing.  And with its unique ‘no-rinse’ benefit, Eucalan is the perfect travel companion, making it simple to wash delicates in away-from-home accommodation and hotels.

On the market and sold internationally for over twenty years now, Eucalan is one of those products that word-of-mouth has built a loyal following. (See how to use Eucalan instructions below.) Already well known and sought-after by yarn shops, knitters, and lingerie retailers, Eucalan is now ready to become a favorite of eco-savvy sun worshippers, pseudo-swimmers and fashion followers who are prepared to toe the green line but who also want a premium product to complement their favorite swimsuit or bikini.

Although the original retail customer base of yarn and lingerie shops remains strong, the potential growth lies in the company’s ability to impress a broader consumer demographic, offering a new spin on laundry and a practical alternative to dry cleaning fine woolens, lace, embellished apparel, stretch materials, silks, wool, cashmere, etc. The product is also perfect for baby’s clothing, dancewear, lingerie and even upholstery.

Eucalan No Rinse Delicate Wash Grapefruit and Natural Unscented

“As president I am more of an advisor, ambassador, and scout,” says Edgar, who now runs the company with her daughter-in-law (and the company’s Managing Director), Jennifer Edgar. “I’m always on the lookout for potential customers and remain driven to provide the very best service and the very best product at the very best price – and to succeed at business in a fair and honest way.  I still derive a great deal of satisfaction in seeing the company grow and the market expand.”

First introduced in 1989, Eucalan’s Eucalyptus No Rinse Delicate Wash is the original and scented using essential oil of eucalyptus.  Eucalyptus oil is a natural moth and flea inhibitor, and lanolin enriched formula helps to naturally condition fibers and keep static away.  Eucalyptus No Rinse Delicate Wash can be used on all your delicates like sweaters, lingerie, hosiery, comforters, down jackets, bathing suits and baby items, on woolens (particularly before storing them for the season) and as an excellent tool for businessmen that encounters life’s little tragedies such as food dripping on their suit jackets or ties via Eucalan‘s Stain Treating Towelette Wipes.

Eucalan Grapefruit No Rinse Delicate Wash is scented using essential oil of grapefruit. Grapefruit oil is a natural antiseptic which is particularly nice when washing garments that lie close to the skin like hosiery, workout wear, bathing suits and lingerie. Eucalan’s Lavender No Rinse Delicate Wash is scented using essential oil of lavender.  Known for its natural moth and flea inhibiting and antiseptic properties, this is a great wash for all of your natural fibers, delicates like sweaters, lingerie, hosiery, comforters, down jackets, bathing suits. Lavender’s soothing spa-like scent has been described as an aromatherapy treat for the user and is ideal for baby items like blankets, stuffed animals, clothing and wool diaper covers.

Eucalan’s Natural No Rinse Delicate Wash has the same great formula, but no scent has been added to it. It is Eucalan, bare and naked, as they have not added any chemicals to take away the natural scent of the product. For those scent sensitive people, use Eucalan Natural on all your delicates like sweaters, lingerie, and hosiery, comforters, down jackets, bathing suits and baby items.

International lingerie designer, Patricia Fieldwalker (an expert in designing with pure silk and other luxury fabrics), knows the value of Eucalan and endorses it whenever she can. “It’s more than a wash,” says Ms Fieldwalker. “It’s a beauty treatment for natural fabrics and an aromatherapy treat for the user.”

Eucalan Wrapture by Kristin Omdahl

Eucalan Wrapture by Kristin Omdahl

New to the product line, Eucalan Delicate Wash is proud to announce an expansion of the line to include WRAPTURE BY KRISTIN OMDAHL. WRAPTURE is infused with the intoxicating scent of pure Jasmine essential oil. Best used for luxury lingerie, hosiery, loungewear and swimwear, it is especially useful in helping to retain the original tension on elastic products and other specialty materials such as Lycra, nylon, silk, satin, cotton, organza, lace, cashmere, jersey knits and embellished items.

How To Use Eucalan

Before you begin:  If this is the first time you have washed the article and the article contains more than one color, ensure it is colorfast before immersing in water.  To test for colorfast: dampen white 100% cotton cloth and press against colored area.  If color transfers on to the white cloth, the article is not colorfast and should not be immersed in water.  If it is immersed, the colors may run into one another.

Hand Wash:

Add Eucalan* to basin. Fill basin with tepid water. Insert article and soak for 15 min. (minimum). Squeeze article gently to incorporate water and soap through fibers. Pull article out of water and squeeze out excess water.  Do not twist. Important: Dry all items out of direct heat and sunlight. Lay knit articles flat on clean dry towel.  Roll article in towel to remove excess moisture.  Lay flat to dry on drying rack or clean dry towel.

Machine Wash:

Front Load Machine: Select Rinse and Spin cycle. Cold or tepid water. Add Eucalan** to fabric softener drawer. Load articles into machine and start cycle. Important: Dry all items out of direct heat and sunlight. Lay knit articles flat on clean dry towel.  Roll article in towel to remove excess moisture.  Lay flat to dry on drying rack or clean dry towel.

Top Load Machine: Add Eucalan** to machine. Select gentle cycle and add cold or tepid water. Stop machine.  Add articles. Allow to soak 15 min. (minimum). Gently squeeze articles to incorporate soap and water through fibers. Spin water out. Important: Dry all items out of direct heat and sunlight. Lay knit articles flat on clean dry towel.  Roll article in towel to remove excess moisture.  Lay flat to dry on drying rack or clean dry towel.

*Use 5mL/1 tsp per 4L/1G of water (more for heavily soiled items)

**Use 15-30mL/1-2 Tblsp per load (adjust amount based on size of load)

Eucalan Delicate Wash and WRAPTURE BY KRISTIN OMDAHL are available across North America, in Australia, France, Japan, Mexico, the Netherlands, Switzerland, New Zealand and the UK. Suggested US retail prices range from $4.00 for a 100ml size (20 hand washes) up to $11 for 500 ml (95 hand washes) and $60 for a 4 liter size that will keep you going for 760 hand washes. Free samples are available online at www.eucalan.com or by calling toll-free: 1-800-561-9731.

 INTIMACY (www.myintimacy.com) presents Spanish lingerie brand Andres Sarda– designed for the woman who seeks not only the ultimate in luxury, quality and comfort but also innovation, sensuality and a colorful palette–in four distinctive collections arriving this fall. The Andres Sarda Collection offers an amazing complement to INTIMACY’s current European lingerie offering. Featuring bras manufactured over an 18 to 22 month period that are composed of 40 to 60 components, Andres Sarda’s quality matches that of INTIMACY’s finest collections yet also offers customers trendier options that appeal to their more sensual side.

‘Alba’ by Andres Sarda, available at INTIMACY

The line offers craftsmanship that parallels other luxury brands, such as PrimaDonna and Marie Jo, while still introducing INTIMACY’s more traditional customers to a new level of trendiness and sensuality.

The first collections – Alba and Gala – just arrived to stores, their hand-made intricacies already being hailed as two of INTIMACY’s most alluring collections of 2013. Haute couture-inspired Alba in empire green features French Leavers lace contrasted over micro-fiber tulle. Its push-up cups create a demure cleavage effect in B to D cup sizes. Designed for trend-setters, Gala in amethyst combines three fabrics: tulle with raised animal pattern detailing, microfiber tulle, and ornamental elastic French lace in a contrasting shade of terracotta. Gala is available up to E cup.

‘Gala’ by Andres Sarda, available at INTIMACY

‘Ginevra’ by Andres Sarda, available at INTIMACY

Two additional fall collections offer customers in up to a D cup some gorgeous transitional pieces to pair with their fall/winter fashions. The first and most modern Andres Sarda collection, Frida in Bordeaux, features Austrian embroidery, Swarovski crystal details and tone-on-tone straps. The final fall/winter collection, Ginevra in frost grey, features two-tone Chantilly lace with stunning red details in French silk – a powerful combination that is perfect for those wanting sexy but elegant selections in their lingerie wardrobes.

The ultimate in luxury and style. INTIMACY introduces Spanish lingerie designer Andres Sarda

INTIMACY encourages women to experience a complimentary bra fit styling session at any of their 16 store locations across the U.S., during which an INTIMACY Bra Fit Stylist will introduce a series of gorgeous lingerie collections that suit her style and accentuate her shape. Sessions are available during all regular store hours, or reservations for appointments can be attained via INTIMACY’s online booking tool at www.myintimacy.com/reservations.

Sign up for INTIMACY’s newsletter at www.myintimacy.com/become-a-member to be the first to know when new Andres Sarda collections arrive.

Drop the Tape Measure: Lingerie Retailer Helps Women Find Perfectly Fitting Bras

 Figleaves.com, the leading online retailer of more than 200 brands of lingerie, sleepwear, swimwear and activewear, has launched a new online “Fitting Room” with the mission of helping women everywhere find a perfectly fitting bra. During extensive fit research, Figleaves.com learned that the most common problems were women wearing too large of a band and too small of a cup, thus not supporting and lifting the bust properly. The company found that, on average, women

Figleaves.com launches new online fitting room to help women find their perfect bra size. (PRNewsFoto/Figleaves.com)

using the new Figleaves.com bra calculator went down one back size and up three cup sizes.  Whereas many women believe they are a 36C, Figleaves.com reports their bestselling sizes to be a 32F and a 34E.

Figleaves.com is the ultimate online destination for lingerie, swimwear, sleepwear and menswear. In an unparalleled size range from AA-K cups, figleaves.com offers everyday luxury for everybody. Brands include Chantelle, Curvy Kate, Elle Macpherson Intimates, Freya, Lejaby, Miraclesuit, Stella McCartney, Vix Swimwear, and Yummie Tummie, as well as exclusive private label collections such as Just Peachy, Midnight Grace and FGL.

“A properly fitting bra can be life-changing,” said Irene Dmyterko, Technical Manager at Figleaves.com. “It slims the silhouette, improves posture, and – most importantly – can give women increased confidence.”

The “Fitting Room,” which debuted on August 21 as a special section on the www.Figleaves.com website, aims to help women find a bra that is such a perfect fit – and so comfortable – that they forget they are even wearing one. The virtual room includes a special, interactive bra calculator to give insight into the areas that can be improved with fit, along with helpful hints and tips on what to look for when shopping for bras.

Highlights of the Figleaves.com “Fitting Room” include:

–  Bra size calculator – an interactive guide to see if a woman should go up or down in bra sizing

–  Two videos – one illustrating how to properly put on a bra and the other showing what the “perfect” bra fit looks like

–  A list of common bra fit problems

–  A look into the history of bra fitting

–  “The Bra Deconstructed” – a guide to the various parts and components of a bra

–  Bra care guides – instructions on how to properly wash and care for bras

“Often women underestimate their cup size and overestimate their band size simply because they’ve been improperly fit in the past and because a bra in 34 or 36C is more readily available at a brick-and-mortar retailer where stock is limited,” said Dmyterko.  “But, Figleaves.com is solving that problem – not only by revamping the way that bra fit is done – but also by offering the largest selection of designers and the most extensive range of lingerie sizes with bands going from 28-56 and cups ranging from AA-K.”

According to Figleaves.com, the new online “Fitting Room” is necessary as the traditional “tape measure” bra sizing system was developed more than 70 years ago.  Since then body shapes and sizes – as well as technology in lingerie – have changed a great deal. The classic bra size fit system has flaws, including: the tape measure system was only designed for cup sizes A-D, when bras are now available up to a K cup and beyond; the system relies on wearing a bra while being measured, which is skewed if a woman has an improper fit to begin with; and the tape measure system ignores the shape of the ribcage and the proportions of the shoulders to the waist.

“Our new ‘Fitting Room’ has a wealth of information for women in a very clear and user-friendly format,” says Dmyterko. “This online guidance is helpful, as it allows women to discover their real size and proper bra fit in the privacy of their own home.”

In addition, Figleaves.com offers an expert phone-in service at (866) 751-2589 with fully-trained bra fitters who can help customers find their correct size over the phone. The Figleaves.com bra hotline is available seven days a week.

NEW CAMPAIGN FOCUSES ON BRAND’S ICONIC, YET EVOLVING IMAGE AND CONTINUED PARTNERSHIP WITH STYLIST, RACHEL ZOE

Jockey International, Inc. has announced the launch of their new marketing campaign, “Redefining Comfort,” for the Jockey collection as preferred by Rachel Zoe. The new campaign is designed to convey confidence and a more glamorous side of Jockey, and aims to challenge the perception that comfort and fashion can’t co-exist. The new campaign builds on the brand’s partnership with 2013 “Stylist of the Year“, Rachel Zoe, who started working with Jockey in July 2012.

Jockey. (PRNewsFoto/Jockey International, Inc.)

The campaign’s creative elements were conceptualized with the modern woman in mind. The prototype Jockey woman is “someone who’s confident, happy, on-the-go and always chic.” Evoking the modern woman, the campaign imagery focuses on the personal and intimate moments she goes through while getting dressed – whether it’s for work or an evening out. Headlines such as “Comfort Just Got Chic,” “Comfort Just Got Glam,” “Comfort Just Got Sleek” and “Comfort Just Got Flirty” show that it’s time to give comfort a makeover, starting with the foundation of your look.

“Redefining Comfort” Marketing Campaign: Comfort Just Got Flirty Marketing Campaign: Comfort Just Got Flirty. (PRNewsFoto/Jockey International, Inc.)

The Jockey collection, including those items chosen as Rachel Zoe’s “Must-Haves,” provides consumers with high-quality, on-trend innerwear in a variety of cuts, colors and patterns, ranging from thongs and boyshorts to lace and laser-cut edges. Highlighted within the new marketing campaign are key pieces, such as Clean Edge - featuring laser-cut edges for a flawless finish; Lacy Dot - an ultra-feminine design of delicate lace and picot trim; Skimmies® – a modern slipshort offering smoothing coverage without constriction; and shapewear tops that feature a unique, patented three-panel design providing targeted control in key spots.

“This new marketing campaign shows the evolution of Jockey in its collaboration with Rachel Zoe. It’s a new, edgier side of Jockey, marrying the comfort and quality we are known and loved for, with the undeniable style synonymous with Rachel,” says Dustin Cohn, chief marketing officer at Jockey. “Rachel is someone women look to as the authority on style and is therefore the ideal ambassador to promote the campaign’s message: underwear can have it all.”

Redefining Comfort” Marketing Campaign: Comfort Just Got Sleek.” (PRNewsFoto/Jockey International, Inc.)

For over 100 years Jockey has been synonymous with quality and comfort, and the brand’s partnership with Zoe has allowed Jockey to introduce its modern collection to a new, younger, fashion-conscious consumer. Leveraging Zoe’s enviable style and sophistication with Jockey’s trusted expertise, the new Jockey illustrates that comfortable, solution-based underwear can be chic, fun and even a little edgy.

“As a long-time fan of Jockey, I feel honored to be an integral part of the evolution of this iconic brand,” says Rachel Zoe. “This new marketing campaign really brings to life the idea that women can feel pretty, sexy, flirty, super feminine, and always comfortable – which is beyond important.”

The Jockey collection’s marketing campaign featuring Rachel Zoe will debut in mid-October in print and digital advertising platforms, as well as through Jockey’s social media, public relations and consumer activations.

handvaerk, a New York based luxury basics apparel brand, today launched its debut collection exclusively online at www.handvaerk.com.  The collection features a thoughtfully chosen selection of men’s and women’s luxury wardrobe basics, including t-shirts, polos, henleys, tank tops, underwear and other classic everyday pieces. Each item is handcrafted in small production runs in family-owned and operated workshops, maintaining the elegant artistry and grace that is inherent in traditional high-quality craftsmanship.

“We are thrilled to bring handvaerk’s line of men and women luxury essentials to the U.S. market,” said Esteban Saba, Co-Founder and CEO of handvaerk. “More than a statement of our devotion to the highest standards of craftsmanship and quality, handvaerk offers consumers basics that have thoughtful design and premium materials sourced from around the world.”

handvaerk was conceptualized by husband and wife team Esteban Saba and Petra Brichnacova as an artisanal collection of  wardrobe basics made from the highest quality materials. Inspired by the Danish word handvaerk, meaning artisanal and handcrafted, the brand offers a line with a pure aesthetic and takes its cues from mid century modern design. Each product has been designed for ultimate comfort, which is due to the fabric’s ultimate softness, meticulous tailoring and an unparalleled emphasis on every single sartorial detail.

Prior to creating håndvaerk, Esteban spent more than 15 years in the investment banking divisions of Merrill Lynch, JP Morgan, and Citigroup; a senior strategic advisor to corporations on their major transactions, including Mergers & Acquisitions, and IPOs. Prior to moving to New York, he earned his MBA at The University of Chicago Booth School of Business.

Petra is an artist at heart; from an early age a prolific student of aesthetics, philosophy, literature, and history of world art. She specialized in textile and surface design at Prague’s Mastership School of Art and Design and worked at several renowned art galleries in Prague. Petra also earned a degree in textile design at the Fashion Institute of Technology. Prior to co founding håndvaerk, she spent a decade managing and curating Waldmann Inc. Petra is tasked with formulating the overarching art direction for håndværk and leads the design process. She is inspired by nature’s authentic beauty, and her collaborations with manufacturers who share her passion for natural, high quality fabrics.

The brand offers a product of exceptional quality made with distinct fabrics derived from the highest-grade Pima cotton from the northern coastal valley in Peru, Mongolian cashmere and merino wool from Scotland. All items are handmade or hand finished to maintain the artistry and grace that are inherent in high-quality craftsmanship.

“We create luxury essentials of uncompromising quality by crafting timelessly elegant products using the world’s finest natural fibers. Our heritage is grounded in three generations of small-scale family production; a storied legacy of manufacturing textiles, garments, and luxury products. Our minimalist style incorporates clean, pure lines, and pays homage to the materials used. Functional design accentuates the relationship between the human body and the exquisite comfort derived from the ultimate softness of our fabrics.” States the Co-founders. “We produce for those few who are truly thoughtful when investing in a product, appreciate the rigorous process required for high quality manufacturing, and understand how håndværk is redefining how luxury essentials should be made. Our inaugural collection has been thoughtfully curated to form the foundation of a modern and timeless wardrobe. We traveled to Peru for the finest Pima cotton from the northern coastal valleys and to Scotland for the best Mongolian cashmere and superfine merino wool.”

For men, the collection includes the Boxer Brief (Superbly fitted, Constructed from 100% Peruvian Pima cotton in super light and fine two-fold (80/2) jersey fabric, with natural elasticity, giving them good hold and maximum breathability, Ultra soft Japanese made håndværk labels, Elastic waistband engineered for ultimate comfort), the Classic Brief ($50.00, made from 100% superfine, hand-harvested, Peruvian Pima cotton, with attention to every single detail, from the custom engineered elastic waistband to the carefully sewn seams, guarantee that this pair will exceed your expectations), Crew Neck Undershirt ($65.00, Handcrafted in a super fine, all 100% Peruvian Pima cotton, lightweight jersey fabric, made with extra-fine seams, which makes it a superior choice for discreet layering and designed to keep you feeling fresh given our cotton’s natural wicking and antimicrobial properties), The Low Waist Trunk (100% Peruvian Pima cotton, Ultra soft Japanese made håndværk labels, Elastic waistband engineered for ultimate comfort, Designed in New York. Handmade in Peru), The long sleeve henley (the three-button long sleeve is unmistakably refined, yet subtle. Extremely soft, lightweight and elegantly fitted, making it a perfect option for layering or wearing it on its own. Produced from premium lightweight jersey fabric. Made from superfine two-fold (80/2) yarn using only the finest extra long staple Peruvian Pima cotton fibers. Designed for a tailored, close to the body fit. $135.00) and the (for now) out-of-stock Cashmere Scarf ($475.00, generously sized 100% cashmere scarf made with untreated cashmere to maintain the material’s natural sumptuous feel. Crafted from the finest grade Mongolian cashmere to precise standards and knitted in Scotland. It is made in a family owned workshop established in the late 1700′s; a Royal Warrant Holder, who has
been supplying fine products for decades to the Households of HM The Queen, HRH The Duke of Edinburgh and HRH The Prince of Wales.)

Consumers can learn more about the founders’ passion for launching the handvaerk brand, their heritage in the garment and design industry, as well as shop through the collection at www.handvaerk.com.

CUSTOMERS INVITED TO CELEBRATE MIDNIGHT OPENING

In honor of the launch of Lady Gaga’s new album, ARTPOP, H&M Times Square and over 175 stores nationwide will sell her CD for an exclusive price of $9.95 while supplies last.

H&M, Hennes & Mauritz (www.hm.com) is excited to announce the opening of its new Times Square store in the heart of New York City. The Swedish retailer will enter this bustling iconic destination on Thursday, November 14th at 12:01 a.m. with a ribbon cutting and lighting of the H&M logo on the top of 4 Times Square by global fashion superstar, Lady Gaga.

H&M And Lady Gaga Open Epic H&M Store In Times Square. (PRNewsFoto/H&M)

The approximately 42,000 square foot store will offer collections for ladies, men, young ladies and young men, with separate “shop in shop” areas for accessories, lingerie, sports apparel, maternity and the brand’s plus-size line, H&M+. This location will carry the Swedish retailer’s fantastic children’s collection, which features quality clothing for kids of all ages, from newborn to fourteen years. This will also be the first store worldwide to debut the Isabel Marant for H&M collection to the public.

This dynamic store embraces modern technology with a digital runway: a virtual catwalk projecting images of guests

H&M logo. (PRNewsFoto/H&M)

onto exterior screens that brighten the backdrop of the city that never sleeps. This unique content can also be accessed in real-time through the customers’ social media platforms. The store interior features other digital components such as LED screens, a charging station equipped with iPads, interactive mannequins and much more. Fluorescent fixtures and geometric metal installations further complement the futuristic, tech savvy store design.

To celebrate opening day, H&M Times Square will be open for 24 hours with a digital countdown announcing hourly offers for the whole family. The first 1,000 shoppers in line will receive an Access to Fashion Pass, valued from $10 to $1,000, and lots of fun give-aways! Twenty lucky winners will receive a golden ticket granting them a “meet and greet” with Lady Gaga and early access into the store to shop.

“This is truly a milestone moment for H&M, to have a footprint at the crossroads of the world and own a piece of the NYC skyline with our brand illuminated on top of this impressive building,” says Daniel Kulle, U.S. President for H&M. “With over 7,000 square feet of LED screens, and a 53 foot glitter wall in this ground breaking location, we knew we had to partner with a star who shines as bright as the store.”

This store is located at 4 Times Square and will be the 12th H&M store in Manhattan, New York 10036, NYC has the largest concentration of H&M stores in the country, employing over 1400 people. The store can be reached by phone at 212.221.1709. Store hours will be Monday through Sunday 9:00 a.m. to 1:00 a.m.

Maidenform (www.maidenform.com), the iconic intimate apparel brand, extends its legendary Comfort Devotion collection to women of all shapes and sizes with the launch of the Full Fit collection. Aiming to create styles that deliver true comfort for all women, Maidenform’s new collection of bras in extended sizes feature innovative technology and superior ultra-soft fabrications at every touch point for an incredible look and feel.

Maidenform Comfort Devotion Full Fit Collection. (PRNewsFoto/Maidenform)

The Maidenform Full Fit collection was designed to support the curves of full-figured women while simultaneously offering superior comfort and style. Heightened wings, cushioned strap technology and super soft wire casings provide the coverage, support and containment a full-figure woman needs. Delicate feminine details of lace embellishments, two-tone coloring and ticking bows add a sexy and luxurious appearance to the collection while built-up leotard backs, embedded slings and plush fabrications enhance the comfort and support inside and out.

The Comfort Devotion Full Fit collection launched this month and features four bra styles including Tailored Foam: Sizes 36-40C and 34-40D-DD; Custom Lift Embellished Foam: Sizes 36-40C, 34-40D-DD; Tailored with Molded Cups: Sizes 36-42C-D, 34-40DD-DDD; and Embellished with Molded Cups: Sizes 36-42C-D, 34-40DD-DDD. All styles are offered in a variety of basic and fashion colors including Black, White, Latte Lift, Camera Red and Sangria.

“As a style expert, I believe it’s my job to empower women by giving them the right foundation to celebrate and decorate their curves,” said Mary Alice Stephenson, style and beauty expert. “Thanks to Maidenform’s new Comfort Devotion Full Fit collection, I can finally say I found bras that will comfortably fit a fuller figure without having to sacrifice style. I can now help women create a fashionable, sexy and sleek silhouette no matter their size.”

An intimate apparel leader since1921, Maidenform offers comfortable, stylish and innovative bras, panties and shapewear to women with an active lifestyle, a sense of style, and an appreciation for the way they look. Maidenform products may be found in leading department stores and national chain stores and direct to consumers via outlet stores and websites.

Last night, the 2013 Victoria’s Secret Fashion Show was held in New York City, with special performances by Taylor Swift, Fall Out Boy and Neon Jungle. ; With Adriana Lima, Karlie Kloss, Candice Swanepoel (who wore the $10 million Royal Fantasy Bra) and Alessandra Ambrosio leading the charge, the catwalk 9(as usual) was filled with fantasy lingerie , and of course, various wings. The make up was supervised by the legendary dick Page, with hair by the equally legendary Orlando Pita. Check out these highlights from the show and make sure to check the girls (and the musical guest stars) in motion on December 10th.

“If a mad scientist were asked to create the perfect combination of the beauty of a Victoria’s Secret Angel with the ultimate talent and creativity from today’s music scene, the answer would be simple—Taylor Swift,” said Jack Sussman, Executive Vice President, Specials & Events at CBS. ”The perfect combination of Victoria’s Secret and Taylor Swift, with Fall Out Boy, A Great Big World and Neon Jungle, adds up to a big night of entertainment on CBS.”

“THE VICTORIA’S SECRET FASHION SHOW is a one-of-a-kind, glamorous kick-off to the holiday season,” said Sharen Jester Turney, President and Chief Executive Officer of Victoria’s Secret.  “I’m excited to share our brand with millions of customers around the world through this iconic event featuring our Angel supermodels, dazzling lingerie designs and superstar entertainers. And it makes me incredibly proud that we use this display of our brand to raise nearly $1 million for charity.”

Also in the show, Candice Swanepoel walk the runway wearing the $10 million Royal Fantasy Bra, designed exclusively for Victoria’s Secret by world-renowned jeweler Mouawad. The one-of-a-kind Dream Angels Demi Bra and matching belt will be worn on the runway in homage to Victoria’s Secret heritage.  The set is adorned with more than 4,200 rubies, blue and yellow sapphires and diamonds hand-set in 18-karat gold, and boasts a 52-karat pear-shaped ruby drop centerpiece.

This is the first time Candice Swanepoel has been given the prestigious honor of wearing a Victoria’s Secret Fantasy Bra. She follows in the footsteps of other top Supermodels that have worn the Fantasy Bra: Tyra Banks, Gisele Bündchen, Heidi Klum, Alessandra Ambrosio, Adriana Lima and Claudia Schiffer among others.

THE VICTORIA’S SECRET FASHION SHOW is being produced by done and dusted, inc.  Edward G. Razek, Monica Mitro, Ian Stewart and Hamish Hamilton are the executive producers.  Hamish Hamilton is the director.

GET THE LOOK OF THE SHOW:

MAKEUP – The Angels’ runway makeup featured sultry brown eyes, rosy, bronzed cheeks, and a balmy nude pout.

FACE – VS Makeup Tinted Moisturizer & Primer SPF 15

EYES – VS Makeup Eye Quad in Eye Contact, VS Makeup Eye Liner in Dark Chocolate, VS Makeup Volume Lift Mascara

CHEEK – VS Makeup Mineral Blush Duo in Starlet

LIPS – VS Makeup Color Drama Lipstick in Flawless

BODY – Luminous skin is essential to the Victoria’s Secret Angel runway look, which was achieved using Beach Sexy bronzing and Runway Ready body care products for the perfect sun-kissed glow.

HAIR – Sexy and tousled waves were created using So Sexy Hair products and ghd hair tools for a glossy, polished and effortless runway look.

2013 Victoria’s Secret Fashion Show Images sourced from Fashion Gone Rogue. All Others Courtesy of the Victoria’s Secret Press Room